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Bryan Persad

CEO / Founder BSP Designs, LLC | Design

• Fort Lauderdale, FL
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Bryan Persad | CEO & Founder of BSP Designs | Design Geek | Workaholic | Movie Buff

Bryan Persad's Bio:

Bryan Persad's Experience:

• President & Founder at BSP Designs, SBC

  July 2003 - Present

  BSP Designs is a Design & Marketing Full Service Agency that has been developing design initiatives and marketing strategies for various small businesses since 2003. Medium to Large Organizations are welcomed to outsource aspects of their business to us. We can handle any project large or small.

• Email Marketing Manager at BrandsMart USA

  June 2012 - July 2013

  Managing email department from the design and conceptualizing of campaigns to the production and execution of the HTML files. Another facet of this role is initiating targeted triggered email campaigns into rotation. Responsible for running daily analytics on email campaigns and coming up with new strategies to increase current list size. My duties involve: Strategies for Email Acquisition Creative Email Design Marketing Message Creation HTML, XHTML, CSS Implementation of Email Design List Maintenance List Management List Segmentation Building SQL Queries for List Segmentation Using a mix of Microsoft Excel & Access to Manipulate Email Data Using Google Analytics to Track Sales & ROI for each Campaign Gathering Metrics from Sent Campaigns to Measure its Performance Managing In-House & Third Party Email Service Providers (ESPs) Building Strategies & Implementing Email Marketing Automation on a Series of Campaigns which includes Dynamic Content, Content Scraping, Behavioral Targeting and AutoResponders Monitoring Email Deliverability to Internet Service Providers (ISPs) IP Blacklist, Blocklist & Spam Monitoring Teaching New Creative Design Strategies to Existing Email Designers Building Strategy & Implementing Mobile Email Designs I'm creating a variety of new processes for existing and new email blasts that will improve on the production times of getting an email complete. Along with my extensive email marketing role, some other duties includes: Landing Page Layout Design & Conceptualization Convert Designs into XHTML & CSS UI Page & Element Design Building RSS Page Feeds for Email Blasts & Product Categories Using ATG Oracle & Endeca to maintain, update & add various campaigns to new website

• Senior Targeted Email Specialist at Systemax, Inc.

  January 2006 - June 2012

  As Systemax's senior targeted email specialist, my core focus is delivering triggered campaigns based on customers behavior on our websites. Understanding our customer is key to delivering the right message to an audience. My duties involves: The Brainstorming Session, Marketing Message, Design, Product Merchandizing, Database Setup, Creating Queries fit for the campaign, Testing and Deployment. Other duties at systemax technology group involves creating custom creative material for emails, banners and landing pages for various brands like Intel, Samsung, Acer, Microsoft and more. I'm responsible for the design, marketing message, products promoted, layout of the creative piece, testing and deployment. I also help our creative director in managing the creative work that comes out of our web department. All emails, banners, landing page designs are reviewed by myself and any modifications that are necessary will be made before it goes to the creative director for final approval. In addition I also manage our transactional network of order and shipment confirmation emails. I manage the design template and marketing copy associated with each letter for all our divisions. Approximately 1000 different messages across all divisions. All upsells and cross-sells that are promoted on these messages are also handled by me. As I grow in this organization, I've been implementing and helping my team create better marketing material that speaks to our customers emotional side in order to generate higher ROI for the company.

• Web Designer / Developer - Intern at ABC Web Service

  June 2005 - December 2005

  HTML, CSS Designer for multiple large and small companies. Also executed some php websites while working for this company.

Bryan Persad's Education:

• Art Institute of Fort Lauderdale

  2000 – 2005
  BS